Web Design

A customer looking you up for the first time decides on your website whether you get the enquiry. So the difference is not budget but how the website is seen. Treat it as a cost and you shop for the lowest price and end up with a site you have to throw away in two years. Treat it as an investment and you count the enquiries, calls and orders it brings in over three to five years of work.

A website is the one place online that you control completely. A social media profile depends on someone else's algorithm and someone else's rules, and an ad stops working the day you stop paying. A website runs around the clock, asks for no salary, and takes no commission on every order.

On top of that, the site is the foundation for everything else. Google and Facebook ads have nowhere to send a visitor without a good landing page. SEO has nothing to rank. Analytics has nothing to measure. That is why building the website makes sense as the first step, not the last.

There is also a part that is hard to measure and that clients notice first: credibility. A customer seeing you for the first time decides within seconds whether you look like a serious operation. A clean, fast site with clear information does that job for you, before you have even picked up the phone.

We work best with owners and directors who have already built their business to the point where a website has something to show. They usually know what they want — or they tell us plainly that they don't and ask us to propose something, which is just as good a starting point. They decide quickly, they don't reopen what has been agreed, and they don't spend time haggling over every line item.

For a client like that, time is worth more than a difference in price. So we run the job to ask as little of you as possible: a clear agreement at the start, a few hours of your time for direction and approvals, and nothing more. Everything else — domain, hosting, design, optimisation, launch — goes through us.

We are based in Belgrade and work remotely for companies across Serbia and abroad. Companies in the capital have a page of their own: web design in Belgrade.

We are probably not the right choice if you are after the cheapest quote on the market, because there is always someone cheaper than us. The same goes if the scope changes after every stage while the deadline and the price are expected to stay put, or if you want a contractor who executes in silence rather than a partner who proposes and asks. Better that we both know this before we start than after.

With us, building a website doesn't start with picking a ready-made theme. We design for your industry and your audience, and you first see a proposed homepage — we build the rest of the site only once you approve it. That way the important decisions are made at the start, when they're cheap, not at the end, when they're expensive.

We usually build on WordPress, because copy, images and pages can be changed after launch without a developer. Every site works just as well on a phone as on a computer, and before launch we speed it up and set up baseline SEO: titles, descriptions, page structure and the sitemap.

The domain is registered in your name, so the site stays yours even if you change agencies one day. We work with clients across Serbia and abroad: the conversation, approvals and handover can all happen remotely, so location changes neither the deadline nor the price.

With us the price is not just design and development. Every quote includes the time you don't see at first glance, without which a site does not work properly:

There is no single price for building a website, just as there is no single price for a car. Our packages start at €400 for a simple five-page brochure site, while larger online shops with card payments run from €1,000 to €2,000. The exact figure depends on a few things.

The number of pages and the amount of content come first. A five-page site and a thirty-page site are not the same job, either in design or in data entry. Second is whether you need a shop — a basket, delivery and card payments bring testing that a brochure site simply does not have. The standard and premium packages include a small shop without card payments; card payments and a larger catalogue bring the price to €1,000–€2,000. Third are the special features: bookings, calculators, user accounts, or a connection to software you already run.

Fourth is content. If you have copy and images ready, the build goes faster and costs less. If we have to write and prepare them, that is separate work and is quoted separately.

We do not have the lowest prices on the market, and that is a deliberate decision. There is always someone cheaper, but our price includes time that shows up later — in how fast the site loads, in how it looks on a phone, and in the fact that a year on you don't have to start over. Payment is in two instalments: 50% when the plan is approved and 50% on delivery.

A simple five-page brochure site is finished in seven days. A standard site with more content takes up to ten. Larger shops and more complex projects need fifteen days or more.

The deadline depends most on one thing that is not down to us — how quickly we receive copy, images and approvals. Projects that run late almost never run late because of the development; they run late waiting on material. So at the start we tell you exactly what we need and by when.