Web development

Why do you need a website?

Website as an investment

Why is a website worth investing in? With the abundance of marketing channels on the internet, website development is seen as an investment. Having a plan is important, which means that before building a website, it's desirable to consider your niche, audience, and business needs, as well as whether there are alternative channels that cater to each of them. Only with this careful consideration can you get the best answer to the question: "Do I need a website to achieve my business goals?" If you've ever thought about building a website, know that the process is not as simple as dropping in and publishing pre-made content.

Although websites have become more accessible over the years, their development can still be very expensive. The average website costs around € 400 + € 60 per year for domain and hosting, while the development of some sites can range from € 1,000 to € 6,000 or more. This price can be too high, especially for small business owners with limited resources. Additionally, consumers are constantly seeking the best possible user experience, which means you can't just look for the cheapest website development prices. Quick loading times, mobile-responsive pages, and a clean interface are just some of the basics that website owners must meet if they want to make a good first impression.

CONSIDER YOUR WEBSITE
AS AN INVESTMENT!

What are the benefits of a website?

Website Development - Benefits for Small and Large Enterprises

Practically every business today should have a website. While it may be true that nearly 53% of small businesses don't have a website, the majority of large enterprises do have a website. This figure demonstrates how essential websites are for continuous growth in the digital age. A website is a crucial asset for any business looking to achieve any of the following sales and marketing goals more quickly:

• To convert more potential clients – Contact forms and tools for converting potential clients can be easily set up on a website. This expands your client base and is one way to prepare the ground for remarketing.
• To reach more potential clients – Focusing on search engine optimization (SEO) on your blog can help people find you more easily when they search on Google.
• To gain more insights into consumer behavior – Powerful analytical tools can be used on any website, giving you insight into everything from the number of visits and read rates to the time spent on the site and what visitors most frequently purchase on your site.
• For building your brand – A website is one of the most effective tools for building your online presence. It offers new (and current) customers everything they need to know about your brand and what it represents, so they don't have to hear it from anyone else.

ALL LARGE ENTERPRISES
HAVE A WEBSITE!

Advantages of a website

Even if a website isn't necessary for the operation of your business, your potential clients expect you to have one. A professional website immediately demonstrates your credibility because it speaks to your audience and sends a message that you are serious and professional in your business, providing them with more information about your brand. Without an online presence, consumers may not even consider your brand legitimate. Customers view a company's website as an important resource that can provide them with the answers they need. While they may want to learn about your reliability and quality of work from their colleagues, they often search directly on the website for information about your products and services, pricing structure, hours of operation, guidelines, and much more.

All this information won't fit on social media pages. Clients also expect you to have a so-called landing page with a compelling call to action. A landing page is, in fact, a page where customers can turn when they become interested in your product or service. In addition to basic online presence, a landing page gives customers the opportunity to learn more after they see your online marketing campaigns. On this same page, they should be able to easily leave their email or phone number.

Without a website, all these potential clients/customers we mentioned may decide to reach out to your competitors, and you won't have analytics to find out how many people found you through Google.

YOUR CLIENTS EXPECT
YOU TO HAVE A WEBSITE!

Advantages of web shops

E-commerce has been rapidly expanding in recent years and is expected to continue to do so. E-commerce websites enable businesses to grow faster, more conveniently, and more affordably. The fundamental advantage of online stores is that the purchasing process is very fast. Customers can order multiple products in a relatively short period of time without needing to leave their homes or offices. Much more information can be provided to potential customers, making their shopping experience faster and easier. Additionally, customers have the opportunity to purchase products and services at any time.

Providing customers with the opportunity to shop at any time can increase business sales and customer loyalty. Most importantly, online stores allow a business to retain loyal customers and constantly evolve to adapt to their strategies in line with their customers' lifestyles and technological changes. With an online store, you can expand your business worldwide, which is otherwise physically impossible and requires a lot of investment.

Here are some of the advantages of e-commerce:

• Convenience and Comfort - With increasing daily commitments, people find it really difficult to get to their favorite products when they can buy them with just a tap of a finger! Ease of use, time efficiency, easy payment, and tracking results are some of the main reasons why online stores have taken over today's retail world.
• 24/7 Availability - E-commerce enables customers to shop from their favorite web shops 24/7. This means no waiting in lines on weekends or half a day just to be able to buy your favorite product! Online stores provide their customers with detailed product information, warranty details, product reviews, and product descriptions so they can make the right choice.
• Target Audience - Online stores provide the perfect platform for all types of businesses to present themselves in the best light to attract the attention of their target audience and beat fierce competition. It reduces inventory costs and eliminates the need for a physical location. It also reduces the need to employ people for sales along with easy and fast targeted marketing.
• Access to Analytics - Websites allow owners access to detailed data on user behavior on their site, such as daily visits, the most visited pages on the site, user retention time, the most ordered product, the most read article, etc. These are all invaluable data that merchants can use to design successful marketing strategies.
• One Web Store and World is Yours - Online stores make searching, finding, and purchasing products super easy and fast. It's physically impossible to find a product of choice without going from store to store. Here you enter one keyword on the internet and you're literally just a few clicks away from making a purchase! Can it get more efficient than this?

ONLINE SHOPPING ELIMINATES THE NEED FOR A PHYSICAL LOCATION!

Do I need a website if I have a Facebook page?

Businesses commonly rely on Facebook or other social media platforms as their primary advertising channel. And these channels offer advantages. For instance, they help build a larger audience and even assist you in conducting market research. However, a Facebook page should not replace your business website.

Here are a few reasons why.

• The Facebook page is not owned by you, unlike the website.

What happens if one morning Facebook decides to no longer support businesses? If your Facebook page is your only online presence, all the clients and followers you've built over the years would likely disappear. While it's assumed that Facebook will cease supporting businesses, you have no say in the changes Facebook decides to implement. However, with your website, you have complete control over the appearance and functionality.

• Facebook has SEO limitations.

Where do you go when searching for a local business? Facebook or Google? With 3.5 billion daily queries on Google, most people use a search engine to find information. A business website allows you to position yourself so that people will find you when they make queries related to the products you sell or the services you provide. You can even compete easily with larger websites by optimizing your website for local searches to attract an audience in your area.

• A website is more credible.

A business website is a sign of trust, and people only buy from companies they know, like, and trust. So, while it might be faster to create a Facebook page, you could have more authority and trust with a business website.

• Client attention spans are much shorter on Facebook.

Many people find ads boring, especially when they clutter their social interactions with friends, causing them to ignore your business posts or ads. On the other hand, numerous studies have proven that you capture much more of a potential client's attention when they are on your website rather than on a Facebook profile.

Once you bring clients to your website, the chances of closing a sale are much higher. Keep in mind that your Facebook page and other social media should support your website, not replace it.

FACEBOOK IS NOT IN YOUR OWNERSHIP UNLIKE A WEBSITE!