Instagram Ads
Instagram is where people buy with their eyes. An ad here does not interrupt a search; it blends into what people are already watching — which is why it works best for products and services that sell on looks: food, fashion, cosmetics, interiors, travel.
How Instagram ads work
Instagram and Facebook share the same advertising system, so a campaign runs from a single account. We choose whether ads show only on Instagram or on both networks — depending on where your audience is and what the results show.
The formats are feed, Stories and Reels. Feed carries an image or a carousel with text, Stories fill the whole screen for a few seconds, and Reels are short videos with sound. The same product is presented differently in each format — and that is planned in advance, not cropped from a single photo.
Who we run Instagram campaigns for
For brands people buy with their eyes and for companies building name recognition. The best results come from clients who have good visual material or are ready to create it — on Instagram, no audience setting can rescue a weak video.
If people only look for your service when they urgently need it, we will tell you that Google is the better choice. We sell what works for you, not what suits us.
Instagram ad formats
Feed
An image or carousel in the feed — good for a product, an offer and a call to buy.
Stories
Full screen, a few seconds, one message. Good for promotions, deadlines and a quick call to action.
Reels
A short video with sound — the easiest way to reach people who do not follow you yet.
What Instagram ads cost
We run Instagram ads in the same packages as Facebook ads, because it is the same advertising system: the basic package is €300 a month, standard €450 a month and premium €650 a month, plus a one-off setup of €150.
The ad budget goes directly to the network and is separate from our fee. Too small a budget does not give the network enough data to learn who to show ads to, so we tell you what amount makes sense before we start.
Frequently asked questions about Instagram ads
Ads need a business profile connected to an ad account. If you do not have one, we set it up together with the account.
They can. Delivery can be limited to Instagram alone, but it is often better to let the network split the budget between Instagram and Facebook — we decide based on the results.
You can supply them or we can prepare them, which is agreed separately. On Instagram this is decisive: no setting can rescue weak visuals.
You do. The account is opened in your company's name and stays yours, with all its history and data.
Pricing
Basic
a month
- Account setup
- Audience research
- Monitoring and budget management
Standard
a month
- Everything in Basic
- Advanced audience targeting
- A/B testing and optimisation
Premium
a month
- Everything in Standard
- Advanced analysis
- Retargeting and dynamic ads
Your ad budget goes directly to the network and is separate from our fee. One-off setup (Business Manager, pixel, conversion tracking, catalogue): €150. Extra work outside the agreed scope: €50 an hour. The ad account is opened in your company's name and stays yours.
Let's talk about your project
Send an enquiry, call us, or message us on WhatsApp or Viber. Within 24 hours on working days you get an indicative price and a time for a short call.
