Card Payments on the Website

Online stores have experienced explosive growth in recent years, and with this growth comes the need for websites to offer various payment options to their clients. One of the most popular and commonly used payment options for online shopping is credit cards.

Credit cards have become ubiquitous in our daily lives and it is hard to imagine a world without them. Card payments have changed the way we shop, and the benefits they offer are hard to ignore. From convenience to security, credit cards have become an essential part of our financial lives.

Credit card payment options have become an indispensable feature for online stores. Card payments offer benefits that make them mandatory for any e-commerce website. The convenience of credit cards eliminates the need for carrying cash or checks, and customers can make purchases with a single click. This is especially useful for online shoppers, who can buy from anywhere, at any time.

Credit card payments also offer enhanced security measures, including fraud protection and refund options, which provide customers with security. In addition, credit card payments can increase the average order value, as customers are more likely to make larger purchases.

But it's not just customers who benefit from credit card payments. Websites can also benefit from offering this payment option. By providing various payment options, sites can attract customers who prefer to use credit cards.

In this article, we will delve deeper into the advantages of card payment options on websites. We will explore how credit cards can increase sales, provide a competitive edge, and simplify the payment process for customers. We will also discuss the security measures offered by credit card payments and the benefits they provide to both clients and online retailers.

Benefits of Credit Card payments

Customers today expect a flawless online shopping experience without hassle and without complicated procedures. And one of the most convenient payment options is credit cards.

Credit card payment options have become an essential feature for web stores. They offer a range of advantages that make them the preferred payment option for millions of customers worldwide.

Faster Payment Process

Card payment options offer a faster payment process. Customers can complete their purchase with just a few clicks, instead of waiting in line or filling out paperwork. This not only saves time but can also reduce cart abandonment rates on the website, leading to increased sales for businesses.

Greater Flexibility

Credit card payment options offer greater flexibility than other payment methods. Customers can choose to pay off the balance on their credit card over time, instead of having to pay upfront. This can be especially useful for customers who need to make large purchases but do not have the funds available in advance.

Enhanced Security Measures

Credit card payment options also offer enhanced security measures, including fraud protection and refund options. This provides security to customers, who can feel safe when making purchases. Businesses can also benefit from increased security, as they can avoid fraudulent transactions and chargebacks, which can be costly.

Increased Sales

By offering credit card payment options, online stores can increase sales by making the purchasing process easier and faster for customers. According to a study conducted by Javelin Strategy & Research, consumers who use credit cards for online purchases are more likely to complete the transaction compared to those who use other payment methods. Additionally, credit card payments can also increase the average order value, as customers are more likely to make larger purchases.

PROCEDURE FOR IMPLEMENTING CARD PAYMENT OPTIONS ON A WEBSITE

The first step is to submit a request to the bank that you want to have the option of card payments on your website. You can check the terms for Raiffeisen, Banca Intesa or NLB Komercijalna Banka. All information will be sent to your email after the request has been sent.

After that, the bank will check your website. Banks have their own requirements that the site must meet.

Some of these requirements are as follows:

✓ Accurate company information must be displayed on the site, such as the name of the legal entity, address, business activity, contact phone, email address;
✓ Detailed description of the products or services offered;
✓ Amounts displayed in RSD;
✓ Contact information and Customer Service;
✓ Method of goods delivery and any restrictions;
✓ Complaint policy;
✓ Privacy protection of users;
✓ Protection of confidential transaction data;
✓ Refund policy;
✓ Specification of the order and agreement with the terms of purchase;
✓ Page for entering credit card details;
✓ Delivery note on delivered goods/services;
✓ An SSL certificate must be installed on the site;
✓ Icons (logos) of all supported payment methods such as VISA, MasterCard, Maestro, American Express, and DinaCard should be displayed in the footer.

We emphasize that we have not listed all the conditions; these are just some of the requirements that we have highlighted for this text.

When you sign the contract with the bank, they will send you instructions and test parameters that need to be correctly inserted on the website. Next comes testing on the website for all payment methods. It is very important that the testing is done thoroughly, and the results should be meticulously entered into an Excel spreadsheet. Once you complete the testing, the bank's staff conduct another round of testing and if you pass the test and meet all their requirements, they will send you production parameters that are entered on the site. From that moment, your site can accept payments via cards. Our banks generally include VISA, MasterCard, Maestro, American Express, and DinaCard.

ADVICE FOR CONSUMERS WHEN SHOPPING ONLINE!

Do not make purchases with a card that is directly linked to your bank or checking account! Ask your bank to issue you an internet card; the maintenance is very cheap. Once you receive the card, use it only for online shopping. Then transfer funds to it only as needed! This way, even if someone gains access to your internet card, you won't have any funds on it, and you won't suffer a financial loss.

You can read how a website can help your business at the following link. How a website helps entrepreneurs in business?