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Google Ads

Google Ads are a highly effective way to offer the right people exactly what they need at the right time.

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Google ads

Google has provided us with their tool that is so efficient that we can offer your products or services to exactly those people who are interested in them, and not only that, we can target them just when they are in that specific stage of purchasing.

Google Ads, in short, work by triggering our ad when a potential customer searches for specific keywords. For example, if someone searches for "LG 24 inch monitor price," our ad is activated and displayed in the search results. Then the potential customer clicks, and Google charges for that click regardless of whether the purchase occurs or not.

For successful website promotion and product sales, three main things must align:

1. The website or landing page must meet minimum requirements in terms of UI/UX. The site must be user-friendly, fast, easy to navigate, and optimized for mobile devices.

2. The text on the website must align with the interests of visitors and be sales-oriented. This means if the ad is activated for the keyword "LG 24 inch monitor price," the visitor expects that clicking the ad will take them to a section of the site where we provide monitors in the LG 24-inch category, with a list of monitors, their features, and prices.

3. Google campaign. The ad title and description should match the name of the searched product or service. It's about hitting that search intent.

Types of Google ads:

  • Search
  • Display
  • Video
  • App
  • Shopping

Search campaigns

These are the most commonly used and function as described above. The ad is triggered for a keyword that we specify in the campaign and is displayed in the Google search results, just like any other Google search, except that it will say "Ad" in the top left corner. The advantage is that the ad appears on Google itself, where most people seek information.

Goals that can be chosen when creating a campaign:

  • Sales
  • Leads
  • Website traffic
  • Brand awareness and reach
  • Product and brand consideration

Display campaigns

Google has a network of websites in various industries, known as the Google Display Network. The advantage for website owners is that they pay per click or ad impression. The advantage for advertisers is that they can present their content in the form of images or banners that appear on the side of Google partner sites.

Video Ads

These are displayed before or after (and sometimes in the middle of) YouTube videos. Video ad campaigns are mainly associated with brand awareness goals. There are subgroups of video ads:

  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • In-feed video ads
  • Bumper ads
  • Outstream ads
  • Masthead ads

    App

    Used for selling and promoting applications. For app installation and registration, Google Ads can display your ads on YouTube, where they are most likely to be clicked, and your app is most likely to be downloaded. Ads may contain a video from a YouTube link, text, an app icon, and app store text and appear in the YouTube app on Android devices. They are linked to the entry in the Play Store, where people can download your app or sign up to be notified when the app is available.

    Shopping ads

    Shopping ads, sometimes referred to as product ads, are advertisements for products that appear in Google search results.

    Product ads not only appear in standard Google search results but are also visible on the Shopping tab, on partner search websites, price comparison apps (iOS and Android), and even on YouTube and the Google Display Network. Since product ads are so useful for buyers and popular among advertisers, Google is constantly expanding their reach, which means more opportunities to reach customers.

    For each site, product, or service, there is an appropriate type of campaign. You just need to choose the right tool and align the three main things: the site, the content on the site, and the campaign.  

    If you are interested in Facebook ads prices or need consulting services, please check the prices and other details on the links we have provided in this text.

    Google Ads Packages

     

    Starter

    • Setting up Google Ads account and campaign structure optimization
    • Keyword research and ad copywriting
    • Continuous monitoring and reporting
    • Price: €60 for account setup and configuration (one-time) + 30% of ad budget

    Standard

    • Includes all features of the Starter package
    • Advanced targeting and audience segmentation
    • Landing page optimization
    • A/B testing of ad copy and targeting
    • Price: €60 for account setup and configuration (one-time), + €250 per month + 30% of ad budget

    Premium

    • Includes all features of the standard package
    • Advanced reporting and results analysis
    • Advanced optimization and testing
    • Remarketing and retargeting campaigns
    • Price: €60 for account setup and configuration (one-time), + €450 per month + 30% of ad budget

    Please note that this is just an example, and prices may vary depending on the size of the campaign, industry, keywords, and competition. The package is customizable according to your business needs and budget. Additionally, we charge €50 per hour for additional services such as account setup, conversion tracking, and remarketing.

    If you're interested in our services, feel free to contact us to schedule a consultation. We'll strive to understand your specific needs and tailor a package that fits your budget and business goals.

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