Sajtpress - Izrada sajtova i digitalni marketing

Website advertisement

Facebook Ads

When a website is new and just completed, it won't have much traffic initially, i.e., organic traffic will be very low. That's why paid advertisements such as Facebook and Instagram ads are there, which effectively increase website traffic, thereby increasing the chance of attracting new potential clients.

Google reklame - Sajtpress

Advertising on Facebook

Through advertisements, we promote the website, thus increasing website traffic quickly, without waiting for the site to organically rank on Google pages. Therefore, it is important to use a combination of paid and organic traffic, even in later stages when the site has decent organic traffic.

Facebook reklame mogu stvarno pomoći da vas potencijalni kupci nađu vrlo lako i da saznaju za vaš brend.
Facebook ima vrlo dobar alat za kreiranje kampanja. Sa njihovim alatom se kreiraju različiti formati reklama, biraju se mesta gde će se reklama prikazati kao i ciljevi koje kampanja treba da ispuni. Sve se to definiše pri kreiranju kampanje.

The format, placement, campaign goals, and other aspects are chosen depending on the product/service being offered.

Types of Facebook ads


The product or service image should be prominent. It should look like a regular post with an image and a description below it. Avoid excessive text; simply present the product or service. There are technical requirements in terms of image format and resolution that need to be followed.


Video ads convert well, which is why they are slightly more expensive. However, if you want to quickly capture the audience's attention, then this is the right choice.


Carousel ads are a series of images or videos. With a maximum of 10 images or videos, this type of ad is used when a longer period is needed to introduce products or services to customers. Each image or video has its own headline, description, link, and call to action.

Instant Experience

These are ads that are displayed in full-screen mode after someone clicks on them on their phone. Create visuals that grab attention to emphasize your brand.


The Collection format features multiple products and opens as an Instant Experience when someone interacts with it. Your customers can discover, browse, and purchase products from their phones.


Goals of a Facebook campaign - which ones to choose?



  • Brand awareness - The goal is to increase awareness of a particular business.
  • Reach - The goal is to get the ad to as many people in the targeted audience as possible.


  • Traffic - Sending traffic from Facebook ads to a website, landing page, or blog post.
  • Engagement - The goal is to target people who are likely to interact with the ad or post. This interaction can include likes, comments, shares, and messages.
  • App installs - The goal is to send visitors to a store where they can download and install the application.
  • Video views - The goal is to share a video with an audience that will watch it because of the topic it covers.
  • Lead generation - The goal is to collect leads. These are people who have shown interest in a product or service and have provided their email, phone number, etc., or have signed up for a newsletter.
  • Messages - The goal is to connect with clients on Messenger, Instagram (direct messages), and WhatsApp.


  • Conversions - The goal is to encourage visitors to take a specific action on the website, such as making a purchase, installing an application, registering on our website, or calling us.
  • Catalog sales - We promote products from an e-commerce website.
  • Store traffic - The goal is to promote the business location and target people who are in the vicinity. 

If you're interested in pricing for Google ads or need consulting services, please check the prices and other details at the links provided in this text.

Facebook Ads tiers


  • Setting up Facebook ad accounts and optimizing campaign structures
  • Researching target audience and writing ad copy
  • Continuous monitoring and reporting
  • Budget management and optimization
  • Price: €150 per month


  • Includes all features of the basic package
  • Advanced targeting and audience segmentation (lookalike audience, custom audience, etc.)
  • Landing page optimization
  • A/B testing
  • Ad post scheduling
  • Price: €250 + % of ad spend per month


  • Includes all features of the standard package
  • Advanced reporting and results analysis (with insights and recommendations)
  • Advanced optimization and testing (conversion optimization, dynamic ads, etc.)
  • Retargeting
  • Price: €350 + % of ad spend per month

Please note that this is just an example and prices may vary depending on the size of the campaign, industry, and competition. The package is adaptable to your business needs and budget. Additionally, we charge €50 per hour for additional services such as account setup and conversion tracking.

We understand the importance of a quality Facebook ad strategy in today's digital environment and are committed to providing transparent, ethical, and sustainable services to ensure the long-term success of your business.

We also provide a monthly call or meeting to discuss the progress of your campaign and identify areas for improvement.

If you're interested in our services, feel free to contact us to schedule a consultation. During the consultation, we'll be able to understand your specific needs, goals, and budget and tailor a package that suits your specific needs and objectives. We'll also provide you with a detailed proposal outlining the services included in each package and associated costs.

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